January 9th, 2025 – Loop, a leading provider of retailer performance management, today announced the transfer of its business to a newly formed entity, Loop Enterprise Software Ltd, as part of the planned demerger from its parent company, River Software.
The demerger reflects a natural progression for Loop, which has operated under its own brand for the past five years. As part of this transition, Simon Porri, previously Managing Director, has been appointed CEO, leading Loop into its next phase of growth.
“This transition is the logical next step for Loop allowing us to build on the success we’ve achieved,” said Simon Porri, CEO of Loop. “Our ability to deliver actionable performance insights and drive meaningful improvements at scale has earned the trust of leading automotive and industrial brands. Recent customer wins show that Loop is becoming the go-to performance management platform for OEMs.”
Loop’s platform helps automotive, industrial equipment and powersports brands track key performance metrics, monitor performance, compare results and take action to improve retailer networks. Working with leading brands like Volkswagen Group, AGCO Corporation, Honda and Suzuki, Loop identifies opportunities for sales and aftersales improvements across large networks with tools like balanced scorecards, dealer ranking, visit management and AI-driven action suggestions.
Loop’s planned demerger follows investment from leading multi-family office, Stonehage Fleming, which invested in 2024 and continues to support Loop’s product innovation and expansion plans. This separation forms part of a broader value creation strategy for both Loop and River Software.
Simon Porri, CEO at Loop, said: “As an independent company, we can now further accelerate our efforts to solve real-world challenges for our customers. This transition allows us to further invest in our platform and team, giving brands the tools they need to help every retailer become their best retailer. We’re immensely proud of the progress we’ve made and excited for the opportunities ahead.”
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About Loop
Loop is a retailer performance management platform designed for multi-site businesses in the automotive, powersports and industrial equipment sectors. By centralising key KPIs and providing tools to take action, Loop helps businesses identify opportunities to drive performance, profitability and compliance across global networks. Trusted by over 20 leading brands, including AGCO Corporation, Honda, Neighborly and Volkswagen Group, Loop specialises in tools for OEMs, covering everything from action planning and balanced scorecards to performance comparison and visit management.
For more information, visit www.loop-software.com
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Nicci Reeve
Loop
+44 (0)7592 786 798
nicci.reeve@loop-software.com