Loop has been shortlisted in the ‘IT Innovation of the Year’ category at the Motor Trader Commercial Industry Awards 2026.
Taking place on the evening of the second day of the Commercial Vehicles Show in Birmingham later this month, Motor Trader will unveil the award winners from across the commercial vehicle sector.
Our submission for the ‘IT Innovation of the Year’ award centred on the impact our platform has made for Volkswagen Commercial Vehicles. Volkswagen Commercial Vehicles Sales Development Manager, Ben Warren, explains how Loop has helped them exceed their performance goals:
Loop demonstrated to the awards panel how processes and efficiencies have been improved, and how the platform has driven measurable commercial performance for Volkswagen Commercial Vehicles. Loop’s CEO, Simon Porri, is delighted that Loop has been recognised and attributes this success to the strong, long-term partnerships built with customers rather than traditional supplier relationships:“This tool has played a key role in driving the Volkswagen Commercial Vehicles business forward, supporting our push on battery electric vehicle sales while also strengthening performance across our core models, including our best-selling Transporter. It has also helped us deliver a year-on-year increase of 9.9% in total sales in the second half of 2025.”
“Our team brings strong automotive experience and a practical approach to our client partnerships. We understand how dealer networks operate day to day, and that understanding shapes both the technology we build and how we support our customers. We’re delighted for this to be acknowledged in the upcoming Motor Trader Commercial Industry awards”
The Motor Trader Commercial Industry Awards ceremony will take place on Wednesday 22 April in Birmingham.