Volkswagen Commercial Vehicles Case Study: Aiding Sales Growth

.9%

Loop helped deliver a year-on-year increase of 9.9% in total sales

Loop supports a diversified UK network with 95 Van Centres across 60 Investor Groups

All stakeholders can self-serve data, updated on a daily basis, whenever they need it

"This tool has played a key role in driving the Volkswagen Commercial Vehicles business forward, supporting our push on battery electric vehicle sales while also strengthening performance across our core models, including our best-selling Transporter. It has also helped us deliver a year-on-year increase of 9.9% in total sales in the second half of 2025"

Ben Warren
Commercial Vehicles Sales Development Manager, Volkswagen Group UK

Volkswagen UK’s Commercial Vehicles division operates a complex network of 95 Van Centres across 60 Investor Groups. Since implementing Loop in 2023, the team set out to improve performance visibility and drive action through Loop’s scorecards, KPI dashboards, action setting and visit management.

Fast forward to 2025, feedback from the Van Centres showed they valued the depth of insight available within existing dashboards. However, they were also looking for a one-page, easy-to-digest view of performance over time, one that brought together a broader set of KPIs in one place and made it easier to identify priorities, set meaningful actions and add greater value to dealer visits.

An illustrative example of Volkswagen Commercial Vehicle's version of Loop

An illustrative example of Volkswagen Commercial Vehicle's login page for Loop Following a period of close collaboration with the Commercial Vehicle team, Loop implemented an additional KPI dashboard designed to improve clarity, familiarity and engagement.

The one-page, tabular dashboard reflects the structure of existing offline reporting. Through an intuitive user experience, the Van Centres can quickly see how performance is tracking against objectives over time, with minimal reliance on Area Sales Managers for interpretation.

To further support engagement and accountability, the dashboard also clearly communicates bonus-related performance.

With 24/7 access to daily-updated data, Van Centres, field teams and head office can monitor performance trends, identify risk and opportunity, and ensure actions and visit focus are aligned to the areas that will have the greatest impact across the network.

Audience
The platform supports multiple stakeholders across the Commercial Vehicles network, including:

Head Office performance and operations teams
Area Sales Managers (ASMs)
95 Van Centre teams

All 528 users work from the same data set, supporting consistent conversations and clearer priorities.

The benefits

Support in meeting sales targets: Loop has played a key role in improving performance
Enhanced visibility: a one-page tabular layout enables users to quickly understand the data and identify opportunities
Greater engagement: Van Centres know what they need to do to achieve KPIs and can easily see how they’re performing
Clearer accountability: a structured follow-up process clarifies who’s responsible for what
Efficiency gains at head office level: less manual effort and improved access to insights
More confident decision-making: based on the metrics that matter most
Stronger focus on actions: KPI-linked actions drive the desired outcomes

Key outcomes

This increase in activity highlights how Loop helped Volkswagen Commercial Vehicle’s achieve a year-on-year total sales increase of 9.9% in H2, 2025

After the introduction of the one-page KPI dashboard, engagement increased across the network year-on-year:

More frequent usage - total logins increased by 12%
Proactive action-orientated use of the platform - a 20% increase in visits recorded within Loop and 121% more actions logged

Take meaningful action

“The clarity of the display and the precision of the insights have made it far easier for retailers to identify opportunities, track performance and take meaningful action.”

Focus on metrics that matter

“Loop has transformed the way our retailers engage with data. By bringing information together from multiple systems and displaying it in a user-friendly way, Loop cuts through the noise and allows teams to focus on the metrics that truly matter.”

Essential to succeed

"Loop has not only improved visibility but importantly has enhanced confidence in decision-making. It’s become an essential part of how we operate and succeed.”

Aiding sales growth through greater visibility

Loop modules in use

Take meaningful action

Focus on metrics that matter

Essential to succeed

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