Audi UK needed a performance management solution that could support its evolving field strategy, with a growing focus on dealer groups rather than individual locations.
Historically, managing visits, KPIs and actions was complex, time-consuming and fragmented. Excel-based reporting made auditing difficult, slowed down processes and left little time for meaningful performance conversations.
Audi UK was one of the 11 brands to adopt Loop as part of a wider Volkswagen Group UK multi-brand implementation. The platform fully supported Audi’s goal of enabling group-level performance management, improving audit readiness and shifting focus from administration to root cause analysis and improvement..png?width=1200&height=481&name=Audi-case%20study%20overview%20(1).png)
Audi UK adopted Loop as a dedicated platform to manage retailer performance at scale. Unlike traditional systems, Loop’s flexibility allowed Audi to structure platform access to mirror its investor-focused (dealer group) strategy. Dashboards visibility was prioritised at the dealer group level over individual dealership level.
The brand uses its own branded version of Loop across a wide range of tools to manage performance, streamline communications and maintain visibility across its own range of KPIs and actions:
- KPI Dashboards - Customise dashboards and charts to visualise key metrics and performance
- Action Plans - Assign goals, track action completion and outcomes and get AI-driven tips
- Branded Reports - Export hierarchy-based reports that drill down from high-level insights to specific actions
- Scorecards & Ranking - Build multiple scorecards and benchmark dealer performance with league tables
- Dealer Visits - Plan, schedule and track dealer visits
The audience
Audi’s 1,144 users of Loop span HQ, field managers and 26 investors (dealer groups):
- HQ benefits from a fully auditable performance trail and consistent visibility of field team engagement, issues raised and actions resolved.
- Field managers use Loop for every visit, from short drop-ins to full reviews. They rely on it to assign actions, review past progress and track KPIs over time.
- Investors (dealer groups) receive targeted communications and actions at investor level, enabling clearer focus across multi-site operators. For greater visibility and interrogation, the data can also be viewed at dealership level.
The benefits
Loop is now embedded in Audi UK's day-to-day field operations, with the platform powering everything from quarterly reviews to compliance audits and a six-week rotation of dealer visits.
- Improved Audit Performance
Loop provides a fully traceable, timestamped record of actions, making it easy to show evidence of improvement. - Performance Focused
Loop helps field managers quickly identify top and bottom performers, pinpoint areas needing attention, and track measurable actions over time, all within one system. - Efficiency Gains
Field teams are managing larger territories more efficiently. Reports, scorecards and visit notes are all in one place, reducing admin and allowing more time for strategic coaching. - Group-Level Oversight
Actions and reporting are targeted at the investor level, not just individual sites ensuring better alignment with the brand’s commercial focus. - Collaborative & Transparent
Retailers see their own progress and agreed actions clearly, improving accountability and enabling more productive conversations.
Key outcomes
- Volkswagen Group sees 10% efficiency gains with Loop
- 93% of users actively log into Loop
- 4x easier than manual-based reporting methods
Hyundai
Loop takes Hyundai's balanced scorecards to the next level
Honda
Honda's dealer network operations are 30% more efficient with Loop
AGCO
Loop helps AGCO boost international dealer network performance