About Loop

Loop: Turning Dealer Performance Data into Real Progress

At Loop, we believe seeing the numbers is only the start. We help brands track dealer performance, act faster and keep moving forward where it matters most.

ABOUT LOOP

Our Story So Far

Large, multi-site organisations were struggling with scattered network performance data and blind spots. It was a challenge we heard time and time again through our global automotive connections.

The pattern was clear. Without a centralised view of their network’s performance, brands were left guessing, unsure of what was working and what wasn’t.

With deep expertise in Balanced Scorecards and performance management, we saw a smarter way forward — one platform to track, analyse and optimise performance at scale.

And so, Loop was born. Full network visibility, actionable insights and effortless dealer collaboration — all built to drive real impact.

Led by industry experts

When you partner with Loop, you'll have a team of experts supporting your success and a dedicated point of contact.

CEO & Founder

Simon Porri, leads Loop with a focus on building a product that delivers real value and a culture where people do their best work. He’s the driving force behind Loop’s vision of constant improvement - for the product, our customers, the team and how we operate.

Product

Loop’s Product function is focused on designing features that deliver real-world impact. Led by Sam Rooum, Loop's tools evolve continuously in response to user feedback and market needs so every customer benefits from ongoing updates and new features.

Data

The Data team is responsible for making sure the insights behind Loop are accurate, accessible and actionable. Headed by Catherine Ursell, the team handles everything from data integration to reporting, so customers have what they need to measure and move performance.

Development & UX

This team keeps Loop running smoothly behind the scenes and making it effortless to use. Led by Darren Godding, they design and build the features that power Loop, ensuring the platform is fast, reliable and secure - no matter how big the network.

Customer Success

Our Customer Success team is here to help clients get the most out of Loop, from onboarding to ongoing performance. James Staples leads this team with a strong focus on partnerships, value delivery and frontline support.

Go-to-Market

Nicci Reeve, leads our Go-to-Market efforts across brand and marketing, working closely with sales to drive growth. The team makes sure the right people discover Loop and clearly understand the value it brings.

Our Customer Promise

Every customer has a dedicated point of contact who helps them get the most out of the platform with tailored advice. Training, support and quarterly reviews come as standard with Loop.

Built for the Industry

Loop is purpose-built for automotive, motorcycle and agricultural networks. With proven modules shaped by real-world needs, deployment is fast and able to scale

Tailored to your brand

Custom brand the platform, tailor access roles and align to your individual needs. Built to scale, Loop easily handles multiple brands and complex hierarchies

Data security

Loop is ISO 27001 certified and has a dedicated data team. Security and compliance are built into everything we do - with an in-house dedicated data team

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Trusted By Over 20+ OEMs

Loop’s dealer performance management platform is built for the automotive, motorcycle and agriculture sectors by experts with over two decades of industry experience. Trusted by 20+ brands across 155+ countries, Loop supports 15+ languages.

45000

GLOBAL DEALERS

155

COUNTRIES

72500

GLOBAL USERS

"Loop is a highly intuitive, customisable product. The stand-out benefit of Loop however, is the team behind the software. The engagement and collaboration in effectively deploying to market is standout."

James Woodward, Former Head of IT Business Partners & Innovation Hub, Lotus

OUR CULTURE

Building Loop Together

Loop is the result of great teamwork, driven by a commitment to building smart solutions for global brands. We work closely together to create impactful solutions. Everything Loop does is underpinned by our values: collaboration, innovation, honesty and reliability. If you’re looking for a role where your work makes a real difference, we’d love to hear from you.

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Our Investors

Loop is backed by Stonehage Fleming, a leading multi-family office that invested in Loop to support product innovation and expansion, as well as to accelerate our efforts to solve real-world challenges for our customers. This investment has allowed us to further invest in our platform and team, giving brands the tools they need to help every dealer become their best dealer.

How Can Loop Reshape Your Performance Management?

Increase dealer profitability with clear actions based on key network insights. Simple.

Request a tailored demo