Volkswagen Group UK needed a new approach to network performance management — it was no longer practical to pull information from multiple tools.
With each brand using its own system, getting a clear, unified view of network performance was impossible. Initiatives were implemented, but measuring their impact was a challenge.
They set out to find a solution that would deliver a single, consolidated view of performance for everyone and help the group meet industry standards and stay compliant.
Volkswagen Group UK selected Loop to manage their network’s performance management and align the Group’s overall network strategy. Loop worked closely with stakeholders across departments and brands to surface and centralise the right information. Each brand was built as a separate tenant, with its own branding and KPIs applied
The audience
Over 1,100 retailer sites across the UK — representing Volkswagen, Volkswagen Commercial Vehicles, Audi, Škoda, SEAT/CUPRA, TPS, One Aftersales and Volkswagen Financial Services — are an integral part of the Loop platform. Today, field teams, HQ and Aftersales all use the same platform to track performance and act on insights.
Examples of how Loop is used across the Volkswagen UK network
By OEM Network Directors
- Monitor real-time retailer performance
- Spot top performers and regional trends
- Track compliance across every location
- Optimise margin incentives with accurate data
- Forecast sales and lead volumes with confidence
By OEM Field Teams
- Action HQ insights on the ground
- Plan structured visits in minutes
- Use live dashboards to guide retailer conversations
- Capture notes and assign actions on-site
- Keep retailer contact records and follow-ups organised
By Retailers
- Track KPIs and benchmark your performance against the network
- Convert more leads with better visibility of the sales pipeline
- Quickly access insights to prepare for field visits
- Complete audits to meet standards and show progress
- Keep retailer records up to date
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The benefits
The Volkswagen Group takes full advantage of Loop’s modular solution, utilising a mix of performance, management and sales-focused tools. This has resulted in:
- Full Data Visibility: Groupwide access to the same insights. The platform was delivered just 10 weeks after the contract was awarded
- Data-Driven Performance: Shared KPIs and transparent reporting
- Smart Analytics: Balanced scorecards and an action centre highlight inefficiencies and drive improvements
- Standardised Reporting: A unified approach to data and performance tracking
- User-Friendly: Simple, intuitive system that makes it easy to find information
Key outcomes
Loop has enabled the Volkswagen Group UK to improve performance and brand standard compliance.
- 10% improvement in efficiency and performance across the Group
A standardised way of working keeps everyone aligned and enables them to work quicker and smarter. - Brand standards compliance improved
Through more effective communication, dealers now have clear expectations for brand representation, and HQ feels more confident that they're on track to achieving compliance. - Time savings across all departments
One performance view is an invaluable tool in meetings, encouraging data-led conversations and enabling faster, more confident decision-making. - Cost savings across the Group
One unified solution reduces costs across brands.
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Honda
Honda's dealer network operations are 30% more efficient with Loop
AGCO
Loop helps AGCO boost international dealer network performance