Volkswagen needed a smarter way to manage and improve network performance. Historically, the team relied on checking dozens of disconnected systems, making it difficult to drive consistent action or respond quickly to change.
Shifting the network to a new strategy or identifying underperformance took time. And while initiatives were being launched, measuring their impact, or even making sure actions were followed up, was a constant challenge.
Volkswagen Group UK implemented Loop across the group, providing a single, scalable solution to consolidate performance management, support their evolving strategy and help the group become more effective and aligned. Each brand in the group operated its own uniquely customised instance of Loop.
Volkswagen has its own dedicated space within the Volkswagen Group’s version of Loop, with its own KPIs, look and feel and modular configuration. For Volkswagen, performance means more than just hitting sales targets. It’s a multi-layered view of operations, customer satisfaction, aftersales quality and long-term loyalty.
To deliver on these priorities, the team uses a comprehensive set of tools that make managing performance and change easier and more effective across HQ, field and dealer users:
- KPI Dashboards - Customise dashboards and charts to visualise key metrics and performance
- Action Plans - Assign goals, track action completion and outcomes, and get AI-driven tips
- Branded Reports - Export hierarchy-based reports that drill down from high-level insights to specific actions
- Scorecards & Ranking - Build multiple scorecards and benchmark dealer performance with league tables
- Dealer Visits - Plan, schedule, and track dealer visits
- Document Store - Access essential documents easily and control user permissions
1,657 Volkswagen users login to Loop across HQ, field teams and the 207 strong retail network:
- HQ keeps the platform up to date with the latest KPIs, programs and documents, ensuring network-wide visibility of current priorities.
- Field teams use Loop as their all-in-one solution for performance tracking, visit reporting and dealer actions. Instant access to insights enables better conversations and faster decision-making.
- Dealers log in daily to track progress against targets, manage assigned actions and access self-serve performance reports.
The benefits
Volkswagen has embedded Loop into daily operations, transforming how the network engages with performance:
- Aligned Strategy
Loop helps Volkswagen refocus the network around current priorities. - Data-Led Conversations
Area managers now spend more time coaching and problem-solving, not reporting. - Accountability and Follow-Through
Actions from dealer visits are automatically carried forward into future meetings, ensuring nothing gets missed and improvements stay on track. Reports are now loaded to Loop rather than being emailed, allowing the network to self-serve data when it suits them - Audit Confidence
Loop helps meet Volkswagen Group’s quality assurance standards. The platform is now a core tool in audit preparation. - Scalable and Evolving
Loop has grown alongside the brand, with new capabilities added as needed. The modular design makes it easy to adapt to strategic shifts without disrupting the network.
Key outcomes
- 97% of users log in to Loop, and is a daily habit for many across the network
- Volkswagen Group sees 10% efficiency gains with Loop
- One platform for managing dealer performance, bringing data from dozens of systems into one view
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