Honda Case Study: 30% More Efficient Network Operations | Loop

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30

%

HQ and field team saved 30% of their time — reallocating it to data-led dealer coaching

70

%

When actions are linked, KPIs saw a 70% improvement rate — helping the team clearly communicate network priorities

3

x

Honda's KPI's improved 3 times faster with Loop — accelerating EV readiness, training and compliance

"(Loop) is absolutely business critical for what we do for our retailer network, area teams and internally too. Our retailers have a lot of different systems they use, but they know, if they want to understand what the one source of truth is for Honda, it’s from Loop."

Jordan Watson
Direct Sales Operations Department Manager, Honda UK

The Challenge

Honda UK Cars faced a common challenge among automotive brands — converting raw data into meaningful insight and action across its dealer network.

Honda HQ and the field team spent 30% of their time collating, distributing and analysing an abundance of performance data from disparate systems, often in different formats. With manual processes consuming valuable time, they struggled to have impactful, data-led conversations – leading to slower decision-making.

They needed a new approach to drive continuous improvement.

The Capabilities

Honda’s new approach to network performance centred around a Honda-branded version of Loop. Prior to launch, we collected, cleansed, aggregated and seamlessly weaved the data into the platform. The implementation phase was quick, successful and built to be scalable.

The audience
The consolidated, group-wide retailer performance management platform was rolled out to all 150+ UK dealers with a single sign-on (SSO) to encourage uptake. Loop became the network’s single, open and transparent view of performance for users in HQ, field teams and the dealerships. Now users across Honda UK Cars regularly access their own dedicated version of Loop, enabling every division to track their specific KPIs that directly map to their own objectives.

Joint accountability

“Above our expectations was the feedback from the dealer network who see the value of having the information in one place and the joint accountability. Being able to give single sign-on and access to our dealer groups management teams is a real winner in time saved and clarity of performance and improvement.”

Data-driven conversations

“Our first return is time saved by our field teams, most of the information we are using was already available, however in a suite of disparate reports. Bringing all of this information together has stopped the requirement of cut and paste reporting, mitigating error... We have now moved over to ensuring our activity targeting is more aligned with our network capabilities, with a view over time supporting those sometimes emotional conversations.”

Industry-leading insights

"Totally recommend Loop, the business insight that my team and I get from their system is excellent and industry-leading for sure. Combine this with the reporting and visit/action recording and forecasting tool give total transparency for all parties."

Steve Tordoff

Regional Sales Section Manager - Automobile Operations, Honda

The Outcome

The benefits

One source of truth: All KPIs, visits and audit results in one place for the UK dealer network
Faster decision-making: Teams act on insights sooner, saving 30% of time
Improved Accountability: KPIs linked to actions saw 70% more improvement
Dealer Comparisons: Rank dealers and share best practices
Dealer Visibility: Scorecards and benchmarking highlight gaps and best practices
Stronger Compliance: Audits and visits now tracked centrally across all sites

Key outcomes

The Honda team at HQ and in their field have got 30% of their time back - Honda’s expert data analysts now have the time to identify improvement opportunities and attain more market share by supporting the field team to manage the network’s overall performance.
KPIs assigned an action are 70% more likely to see an improvement - Honda’s KPIs also improved 3 x times faster with Loop. More is achieved over a set timescale.
10 years of continuous performance gains - Built for the everyday business user Honda stakeholders log on to Loop every week. Progress is constant.