Honda UK Motorcycles needed a consistent, trusted way to manage performance across its dealer network while supporting field teams, sales planning and long-term network profitability. With multiple data sources and growing expectations on dealers, the team wanted to reduce manual effort, avoid duplicated data entry and ensure everyone – head office, area managers and dealers – was working from the same, trusted set of KPIs.
Equally important was the need for a overall view of performance. Success wasn't based on one standout metric alone; Honda needed a holistic scorecard that reflected sales, aftersales and operational health, and could be confidently used to guide dealer support, business terms and even its annual dealer awards. Furthermore, they wanted a tool that was capable of planning consistent visits, guiding meaningful conversations and giving dealers clear actions.
Honda UK Motorcycles implemented a Honda-branded version of Loop, built around a central Dealer Balanced Scorecard, integrated dashboards, visit planning, action tracking and forecasting. Over the past five years, Loop has evolved alongside the business – integrating with Honda’s existing systems, automating data feeds and reducing the need for dealer input.
Honda worked closely with Loop to design the dashboards, ensuring they reflected current priorities and delivered a clearer, more intuitive user experience. The result was a single, always-available platform that supports day-to-day decision-making, sales planning and long-term network strategy.
The audience
Loop is used across Honda UK Motorcycles by head office teams, area managers and the dealer network. It provides a single source of truth for performance data, ensuring every conversation – from sales planning to performance improvement – is based on the same information.
Dealers access the same dashboards as Honda’s field teams, creating transparency, trust and more productive discussions focused on improvement rather than data validation.
The benefits
- One trusted view of performance: Dealers, field teams and head office all work from the same KPIs and benchmarks
- Balanced scorecard management: Performance is measured across multiple factors giving a complete picture
- Time saved: Automated data integration removes manual reporting and repeated data entry
- Action-led improvement: KPIs link directly to action plans with success clearly defined with ranking
- Replicable best practice: What works best can be easily identified and shared across the network
- Improved dealer engagement: A simple-to-use dashboard encourages easy adoption, developing into regular use
Key outcomes
- 100% trust in balanced scorecards
The dealer scorecard underpins commercial decisions, demonstrating confidence in the accuracy and fairness of the data. Loop has become a vital tool supporting everything from performance meetings to annual dealer awards. - 30-minutes planning time saved per dealer review
Rather than pulling data from multiple reports, Loop now gives Honda UK Motorcycles everything they need, neatly in one place. - 1-platform visible across HQ, field teams and dealers
By removing friction from data access and creating complete transparency across the network, Honda UK Motorcycles is able to focus less on gathering information and more on engaging with the network.
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